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Microsoft Ads

Server-side Microsoft Ads (Bing UET) conversions

Send conversions to Microsoft Ads through server-side GTM — more accurate data for Bing campaigns, resistant to ad-blockers and iOS limits.

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Why server-side for Microsoft Ads?

Microsoft Advertising (Bing Ads) uses the UET tag (Universal Event Tracking). Client-side UET suffers from the same problems as other pixels — ad-blockers, ITP, and cookie restrictions reduce data quality. Sending conversions server-side via UET ensures more reliable measurement and better campaign optimization.

How it works with DataNostro

In the dashboard you enable the Microsoft UET integration, paste your UET Tag ID, and conversions are sent server-side automatically. No developer, no changes to your site code.

Detailed guide How to set up Microsoft Ads server-side — step by step

Why Microsoft Ads through DataNostro?

🎯

More accurate Bing conversions

Up to 30% more conversion data by bypassing ad-blockers and ITP.

🔄

Deduplication

Automatic deduplication of UET pixel + server-side events — no duplicates.

🛡️

iOS / ad-blocker resistant

Server-to-server sending works even where client-side UET fails.

⚡

Easy setup

Paste your UET Tag ID in Connections — done in 5 minutes.

Frequently asked questions

Do I still need the UET tag on the site?
We recommend dual tracking (UET pixel + server-side) for maximum coverage. DataNostro deduplicates events automatically via transaction ID.
Does it work for Bing Shopping?
Yes. Server-side conversions also cover Microsoft Shopping campaigns and remarketing.

Optimize Microsoft Ads with more accurate data

Server-side Microsoft Ads (Bing) UET in 5 minutes. With no server of your own.

Try it free