Why server-side for Klaviyo?
Klaviyo automations (abandoned cart, post-purchase flows) are only as good as the data they receive. Client-side Klaviyo.js loses events to ad-blockers — which means unfired flows and lost revenue. The Klaviyo Events API sends events server-side and ensures no trigger falls through.
How it works with DataNostro
In Connections you paste your Klaviyo API key. E-commerce events (Viewed Product, Added to Cart, Started Checkout, Placed Order) are sent server-side with the customer profile — ready for segmentation and flows.