Why Meta CAPI via server-side?
The Meta Pixel (client-side) loses data to ad-blockers, iOS App Tracking Transparency, and cookie restrictions. The Meta Conversions API sends events straight from the server, bypassing these limits.
With DataNostro you set up Meta CAPI in minutes — no server of your own, no code.
Event Match Quality
Server-side CAPI significantly raises the Event Match Quality (EMQ) score because it sends more reliable identifiers (hashed email, phone, fbclid). Higher EMQ = better attribution = better campaign optimization.
Event deduplication
DataNostro automatically handles deduplication between Pixel and CAPI events using event_id. No duplicate conversions, no inflated results.
Proč Meta CAPI přes DataNostro?
Higher ROAS
Better data = better campaign optimization. Typically a 10-20% ROAS improvement.
Event Match Quality
Server-side events have a higher EMQ score thanks to more reliable identifiers.
Deduplication
Automatic deduplication of Pixel + CAPI events — no duplicates.
iOS compliance
Works even after iOS 14.5+ ATT — events are sent server-to-server.
Click ID Restorer
Automatic restoration of the fbclid parameter for better attribution.
Easy setup
Done in 5 minutes — just connect the GTM tag and set an Access Token.
Server-side tracking for all platforms
Jeden sGTM kontejner — všechny integrace na jednom místě.
Frequently asked questions
Do I still need the Meta Pixel? +
We recommend dual tracking (Pixel + CAPI) for maximum coverage. DataNostro deduplicates events automatically.
How does CAPI help with iOS limits? +
CAPI sends events server-to-server, so it's not affected by ATT (App Tracking Transparency). Data flows even from users who declined tracking.
What is Event Match Quality? +
EMQ is a 0-10 score Meta uses to evaluate the quality of your server-side events. Higher EMQ = better matching = better optimization. Server-side typically reaches EMQ 8-10.
Raise the ROAS of your Meta campaigns
Server-side Meta CAPI in 5 minutes. No GCP, no code.