What server-side does for TikTok campaigns
Pixel + Events API parallel
TikTok deduplicates by event_id. When you send both paths you get 100% coverage — the pixel catches fast interactions, server-side fills in what the pixel lost.
ttclid restoration
ttclid has no ITP-resistant cookie by default. Our Click ID Restorer makes up for it: a 90-day cookie + server-side cache.
PII hashing per TikTok specs
Email, phone, external ID — SHA-256 exactly per the TikTok Events API requirements. You see the EMQ score in real time.
No per-pixel fees
TikTok is one of 18 supported platforms in a plan from CZK 349. No per-pixel fees.
Three steps and the data flows.
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1
Sign up + set up the container
14 days free, the setup wizard generates the GTM container. Import it and you're done.
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2
Paste the Pixel Code + Access Token
In Events Manager → Web Events → Settings → Get Access Token. In the DataNostro dashboard you set the Pixel Code (TPxxx), Access Token, and Test Event Code.
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3
Verify in Events Manager
TikTok Events Manager → Web Events → Event Diagnostics shows incoming server-side events. An EMQ score of 7+ = all good.
What's in every plan
No per-pixel surcharges, no cap on conversions.
Same event_id in both channels.
90-day cookie + cache.
Email, phone, external_id.
Sandbox QA pipeline.
Per-event score in debug.
Refund / value update.
No per-pixel charges. Unlimited platforms.
TikTok Events API + 17 more platforms (Sklik, Heureka, GA4, Google Ads, TikTok…) in one STARTER plan from CZK 349/month. No per-pixel surcharges.
Frequently asked questions
Do I need a TikTok For Business account? +
Yes — the Events API needs a Pixel Code (TPxxx) and an Access Token, both generated in TikTok Events Manager.
Do you send Custom Events too? +
Yes, we support every standard event (Purchase, AddToCart, CompletePayment, ViewContent, Search, Subscribe…) as well as custom events with your own parameters.
How does deduplication with the TikTok pixel work? +
We send the same event_id (UUID) through the pixel JS and through server-side. TikTok deduplicates by matching event_id within a 7-day window.
Does it work for TikTok Lead Ads too? +
We support the Lead Generation API — we send lead.submit events directly to TikTok and in parallel to your CRM (HubSpot / Pipedrive).
TikTok is growing, attribution is getting worse
TikTok's servers tighten data validation every day. Server-side through DataNostro guarantees you stable reporting long-term. Setup in five minutes, 14 days free.