What server-side does for your Pinterest campaigns
Tag + Conversions API in parallel
Pinterest deduplicates by event_id. Send both paths and you get 100 % coverage — the tag catches the fast interaction, server-side fills in the conversions the browser lost.
Enhanced Match + PII hashing
We hash email, phone, and external ID with SHA-256 exactly per Pinterest specs. Higher match rate = better attribution and campaign optimization.
epik click ID restore
Pinterest also attributes by the click ID from _epik. Our Click ID Restorer stores it in a first-party cookie and cache, so the conversion arrives with correct attribution even days later.
No per-pixel fee
Pinterest is one of 18 supported platforms in the plan from CZK 349. No per-pixel fees.
Three steps and the data flows.
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1
Sign up + set up the container
14 days free, the setup wizard generates the GTM container. Import it and you're done.
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2
Add your Pinterest Ad Account ID + Conversion Token
In Pinterest Ads → Conversions → API you generate a Conversion Access Token. In the DataNostro dashboard you enter the Ad Account ID and token.
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3
Verify in Pinterest Events Manager
Pinterest Ads → Conversions shows incoming server-side events, their event match quality, and deduplication with the tag.
What's in every plan
No per-pixel surcharges, no cap on conversions.
Same event_id in both channels.
Hashed email, phone, external ID.
First-party cookie + cache.
Refund / value update.
Per-event score in debug.
ViewContent, AddToCart, Checkout…
No per-pixel charges. Unlimited platforms.
Pinterest + 17 more platforms (Sklik, Heureka, GA4, Google Ads, TikTok…) in one STARTER plan from CZK 349/month. No per-pixel surcharges.
Frequently asked questions
What is Pinterest server-side tracking and the Conversions API? +
Pinterest server-side tracking sends conversion events straight from your server to the Pinterest Conversions API (CAPI) — not from the browser. DataNostro runs on your own sGTM domain, so events bypass ad blockers and Safari ITP and arrive even from iOS. With Enhanced Match (hashed email, phone) the match rate is higher than with the Pinterest Tag alone, making attribution and campaign optimization more accurate.
Does this replace the Pinterest Tag? +
No — we recommend both. The tag catches on-site behavior; server-side via CAPI fills in the conversions the browser loses. Pinterest deduplicates by event_id.
What is Enhanced Match? +
Enhanced Match is hashed PII (email, phone) sent with the event. It raises the match rate — Pinterest matches more conversions to users and optimizes better.
Do you send standard and custom events? +
Yes — standard (PageVisit, AddToCart, Checkout, Signup…) and custom events with their own parameters and value.
Do you support Pinterest deduplication? +
Yes — we send the same event_id via the tag and the Conversions API; Pinterest matches them and doesn't double-count.
More server-side integrations
One sGTM container, one plan — all your platforms server-side, out of reach of ad-blockers.
New to server-side tracking? Read the complete beginner's guide →Pinterest attribution without pixel loss
The pixel loses conversions to ad-blockers and ITP. Server-side via DataNostro sends each one through the Conversions API with the right match rate. Five-minute setup, 14-day free trial.