What server-side does for Heureka
Verified by Customers without an iframe
The Heureka pixel runs as an iframe and 25% of CZ customers have it ad-blocked. A server-side proxy sends the conversion event from our domain — unblockable.
First-party Heureka feed
We generate a Heureka XML feed with your products on a first-party domain (e.g. <code>feed.eshop.cz/heureka.xml</code>). Heureka.cz doesn't hit a CDN, it reads straight from you.
Reviews automatically
After a purchase event we fire the "Verified by Customers" trigger automatically. Heureka emails the customer 5 days after purchase — you don't have to configure anything.
Everything included
Heureka in one plan with GA4, Meta CAPI, Sklik, TikTok, and 14 more. No per-pixel fees.
Three steps and the data flows.
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1
Sign up + GTM container
14 days free. The setup wizard has the Heureka tag ready for Shoptet / Upgates / FastCentrik.
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2
Heureka API key
In the Heureka admin → API → create a key for "Verified by Customers". Paste it into
/dashboard/platforms/heureka/and we'll send conversion events automatically. -
3
Feed URL for Heureka
We generate
feed.eshop.cz/heureka.xmlfrom your product data (manually or from CSV / API). In the Heureka admin → Marketing → Heureka shopping, paste our URL.
Heureka in full force
Everything in the STARTER plan from CZK 349. No per-pixel or per-feed fees.
Server-side conversion API.
First-party domain, cache-aware.
Order ID in both the pixel and S2S.
Multi-currency feed support.
The same event to both.
When Heureka changes its API.
No per-pixel charges. Unlimited platforms.
Heureka + 17 more platforms (Sklik, Heureka, GA4, Google Ads, TikTok…) in one STARTER plan from CZK 349/month. No per-pixel surcharges.
Frequently asked questions
Heureka has no official CAPI / Conversions API. How do you do it? +
Heureka has two paths: the conversion pixel (iframe, blockable) and a server-side conversion endpoint available via an API key. We call the S2S endpoint with order ID, value, and transaction parameters.
Do you generate the whole Heureka feed? +
Yes — either from a product CSV upload or from your store's direct API. Cached for 1 hour, with automatic refresh. The Heureka feed is validated against the current XSD.
Does it work with Heureka Plus? +
Yes, Heureka Plus uses the same conversion endpoint and feed format. We send both event types, distinguished by a parameter.
And Heureka.sk? +
We fully support Heureka.sk in parallel. The same API key, just a different feed localization (EUR, sk-SK).
How much do I pay for Heureka tracking? +
Heureka is in every DataNostro plan — from CZK 349 / month (STARTER) you get Heureka, Sklik, GA4, Meta CAPI, and 14 more platforms with no per-pixel surcharges.
Heureka conversions no one blocks
Server-side through DataNostro recovers the 25% of Heureka events the pixel iframe loses. Plus a first-party feed, plus Sklik, plus GA4. All in one plan from CZK 349.