What Upgates can't do out of the box
Sklik and Heureka native
Upgates sends events to GA4 and Meta Pixel. Sklik server-side, the Heureka feed, and the Heureka pixel you have to handle manually. DataNostro has it built in.
Server-side through your own domain
The Upgates GTM widget runs as a client-side script. Ad-blockers and iOS kill it. DataNostro delivers data from the server — unblockable.
Pre-configured GTM container
Setup Assistant detects Upgates and generates a GTM container with purchase, add_to_cart, view_item, view_category events. Just import it.
Comgate / GoPay / ThePay
Webhooks from every CZ payment gateway (Comgate, GoPay, ThePay, Adyen) go into DataNostro and fan out to GA4 + Meta + Sklik + Heureka with deduplication.
Three steps and the data flows.
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1
Setup Assistant detects Upgates
It generates a GTM container mapping Upgates dataLayer events. The downloaded JSON has 25 pre-configured tags.
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2
Import into GTM
Google Tag Manager → Admin → Import Container. Choose "Merge" mode if you already have a container, "Overwrite" if you're starting clean.
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3
Tracking subdomain in Upgates
Upgates admin → Settings → Marketing → Google Tag Manager → paste our subdomain. SSL + DNS CNAME handled automatically.
Upgates + DataNostro stack
Everything in the STARTER plan from CZK 349. No per-platform fees.
Server-to-server měření
First-party
Deduplication
Hashed PII
Email tracking
Webhook routing
CZ accounting
Custom Loader, Cookie Keeper…
No per-pixel charges. Unlimited platforms.
Upgates + 17 more platforms (Sklik, Heureka, GA4, Google Ads, TikTok…) in one STARTER plan from CZK 349/month. No per-pixel surcharges.
Frequently asked questions
Does it work with Upgates Standard / Premium / Enterprise? +
Yes — DataNostro tracking works through the GTM container, which is on every Upgates plan. No differences in support.
What about the Upgates Marketing module? +
Upgates Marketing injects the Sklik retargeting code into the base template. Keep that active for retargeting cookies. We send the conversions server-side through our own pipeline.
The Heureka feed is generated in Upgates. Why duplicate it? +
The Upgates Heureka feed runs on a *.upgates.cz subdomain. Our feed runs on your domain (e.g. feed.eshop.cz/heureka.xml) — first-party, better caching, and brand control.
Can I run Upgates GTM and DataNostro in parallel? +
Yes. The Upgates GTM widget sends pixel-side events, DataNostro sends server-side. Same event_id = deduplication in GA4 / Meta. Reporting in Ads Manager will finally be accurate.
Upgates server-side in five minutes
GTM container, tracking subdomain, Sklik and Heureka conversions. No developer. 14 days free, no credit card.