+20–35 %
Match rate on Meta
Server-side events to Meta CAPI match Facebook profiles better — you send more parameters (hashed email, phone, fbp). Conversions, audiences, and optimization improve within days.
A typical range per the Meta CAPI benchmark (2024); the specific result depends on the quality of your user data and catalog.
+25–40 %
You see the traffic GA4 loses
Some users have an ad-blocker or aggressive ITP. A server-side request goes straight from your domain — unblocked, attributed, counted.
A range per public measurements (Stape, Simo Ahava); an audience with a higher share of iOS and tech-savvy users is at the upper end.
2 roky
Cookie life instead of 7 days
Safari ITP cuts first-party cookies to 7 days. The Cookie Keeper sGTM Power-Up rotates them server-side — attribution and remarketing survive whole seasons.
5 min
Setup, not weeks of DevOps
You fill in the GA4 Measurement ID, add a CNAME at your DNS registrar, and server-side is running. No GCP console of your own, no Cloud Run, no Docker.
99,9 %
SLA target
Guaranteed monthly availability with an automatic credit for outages (see the Terms, Art. 11). You'll find the current infrastructure status on the status page.
EUR
A predictable monthly price
A fixed monthly plan in CZK with a clear request limit. No autoscaling bills based on data volume — you know in advance what you'll pay.