Why Shoptet needs server-side
Pre-configured GTM container
Setup Assistant detects Shoptet and generates a GTM container with tags for purchase, add_to_cart, view_item, search, and every standard e-commerce event. Just import it into GTM.
Seznam SEM a Heureka native
Seznam Event Measurement (SEM) přes server-to-server i Heureka feed jsou v DataNostro built-in platformy. Pro CZ Shoptet e-shop je to v ceně každého plánu.
Consent Mode v2 + cookie lišta
Shoptet má vlastní cookie lištu; DataNostro z ní čte souhlas a propisuje ho do Google Consent Mode v2 (ad_storage, analytics_storage). Server-side tagy se spustí jen tam, kde máte souhlas — GDPR i Google requirements splněné.
No template edits
Cookie Keeper, Custom Loader, and all 13 power-ups run on the server. You never touch the Shoptet template — DataNostro tracking works through the GTM container.
Comgate transactions
Comgate webhook → DataNostro → GA4 + Meta CAPI + Sklik. Refund / cancel events propagated automatically. Heureka transactions with order ID.
Three steps and the data flows.
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1
Download the GTM container
Setup Assistant generates a Shoptet-ready GTM container in 5 seconds. A JSON file with pre-configured tags and triggers.
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2
Import into GTM
In Google Tag Manager → Admin → Import Container → select the downloaded JSON. The container is configured for your domain.
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3
Connect a tracking subdomain
In Shoptet admin → Marketing → Google Tag Manager → paste our subdomain (e.g.
tracking.your-domain.cz). We add the DNS CNAME and handle SSL automatically.
The CZ Shoptet stack in one plan
Everything in the STARTER plan from CZK 349. No per-platform fees.
Server-to-server měření
Pixel + first-party feed
S2S deduplication
Pixel + CAPI parallel
Auto-routing to platforms
Pohoda, Money S3
ITP-resistant cookies
Dirty-data filtering
No per-pixel charges. Unlimited platforms.
Shoptet + 17 more platforms (Sklik, Heureka, GA4, Google Ads, TikTok…) in one STARTER plan from CZK 349/month. No per-pixel surcharges.
Frequently asked questions
Jak na Consent Mode v2 na Shoptetu? +
Shoptet má vlastní cookie lištu, ze které DataNostro čte souhlas a propisuje ho do Google Consent Mode v2 (ad_storage, analytics_storage). Server-side tagy i SEM se spustí jen s odpovídajícím souhlasem — splníte GDPR i Google Consent Mode v2 requirement, bez ručního dolepování dataLayeru do šablony.
What if I use Shoptet Premium / a custom template? +
DataNostro tracking works through the GTM container — it never touches the Shoptet template (custom ones included). It works on every Shoptet plan.
Does it work with Shoptet B2B? +
Yes. We also send lead.created events from Shoptet B2B sign-up forms + CRM integration (HubSpot / Pipedrive / Zoho).
Isn't the Heureka feed for Shoptet already built into Shoptet? +
Shoptet has a basic Heureka feed, but it isn't first-party (it runs through Shoptet servers). DataNostro generates a first-party feed on your domain — Heureka gets better caching and you own the URL.
Can I use Shoptet GTM together with DataNostro? +
Yes — the Shoptet GTM container runs in parallel with our server-side. Shoptet sends pixel events, we send server-side. Same event_id = deduplication at GA4 / Meta.
Shoptet + DataNostro = 5 minutes
No developer, no template edits. Import the GTM container and it just runs. 14 days free, no credit card.