Why server-side TikTok?
The TikTok Pixel suffers from the same problems as other client-side pixels — ad-blockers, ITP, and cookie restrictions reduce data quality. The TikTok Events API sends events server-to-server, ensuring more reliable tracking.
Better attribution
Server-side events send more reliable identifiers (hashed email, phone, ttclid), which TikTok uses for more accurate matching and conversion attribution.
Proč TikTok přes DataNostro?
TikTok Events API
Server-to-server events for more reliable tracking with no dependency on the browser.
Better attribution
More accurate matching thanks to server-side identifiers (ttclid, hashed email).
Deduplication
Automatic deduplication of Pixel + Events API — no duplicate conversions.
Quick Setup
Setup in 5 minutes via a GTM server-side tag.
Server-side tracking for all platforms
Jeden sGTM kontejner — všechny integrace na jednom místě.
Frequently asked questions
Do I still need the TikTok Pixel? +
We recommend dual tracking (Pixel + Events API) for maximum coverage. DataNostro deduplicates events automatically.
How do I set up the TikTok Events API? +
In the DataNostro dashboard enable the TikTok integration, paste the Access Token and Pixel ID. Events are sent automatically via server-side GTM.