{# DE + SK hreflang odebráno 2026-05-24 — viz core/settings.py LANGUAGES. cross_lang_alternates is set False by views whose CS/EN versions live on DIFFERENT paths (KB articles/categories, blog posts) — there the naive same-path alternate would point at a non-existent URL, so we emit only the self-canonical instead of a wrong reciprocal. #} Skip to content
Awin

Server-side Awin affiliate tracking

Send Awin conversions server-to-server through server-side GTM — accurate affiliate attribution without losses to ad-blockers and cookie restrictions.

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Why server-side for Awin?

Affiliate networks like Awin rely on conversion tracking to calculate commissions. The client-side Awin Mastertag and conversion pixel lose 20–35% of conversions to ad-blockers and Safari ITP — which means unpaid commissions to partners and inaccurate reporting. Awin supports server-to-server (S2S) tracking that eliminates these losses.

How it works with DataNostro

DataNostro sends the Awin conversion event (sale) straight from the server via the Awin S2S API — with advertiserId, value, currency, and the Awin click reference (awc). No developer; you just fill in the credentials in Connections.

Detailed guide How to set up Awin server-side — step by step

Why Awin through DataNostro?

💰

No lost commissions

Server-to-server conversions get through even where an ad-blocker blocks the Awin pixel.

🔗

Awin click reference (awc)

Automatically preserves the awc parameter for correct attribution to the partner.

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Accurate affiliate reporting

Consistent data between your store and the Awin dashboard.

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No developer

Fill in your Awin Advertiser ID and it runs. Done in minutes.

Frequently asked questions

What is server-to-server tracking with Awin?
Instead of a client-side pixel, the conversion (sale) is sent straight from your server to Awin via their S2S endpoint with the awc reference — resistant to ad-blockers.
Do I still need the Awin Mastertag?
You can keep the Mastertag for journey tracking, but the conversion itself is more reliable server-side. DataNostro handles both.

Stop losing affiliate conversions

Server-side Awin tracking in minutes. Accurate attribution, no lost commissions.

Try it free