Why server-side tracking for Shopify?
Shopify stores typically lose 20-35% of conversion data to ad-blockers and cookie restrictions. Server-side tracking eliminates these losses and provides complete e-commerce data.
What do we track?
- Page views — all visits to your store
- Product views — product views (view_item)
- Add to cart — adding to cart (add_to_cart)
- Begin checkout — starting an order
- Purchase — completed purchases with revenue
Compatible platforms
Server-side events from Shopify are automatically sent to GA4, Meta CAPI, Google Ads, TikTok, and other platforms through a single sGTM container.
Proč Shopify přes DataNostro?
E-commerce tracking
The complete e-commerce funnel: product view → add to cart → checkout → purchase.
+30% data
Up to 30% more conversion data thanks to server-side first-party tracking.
Multi-platform
A single sGTM container sends data to GA4, Meta, Google Ads, TikTok, and more.
Cookie Keeper
First-party cookies with full lifetime — no ITP/ETP limits.
GDPR ready
Consent Mode v2, PII anonymization, data in the EU.
Plug & Play
Setup via the GTM Web + Server container — no coding.
Server-side tracking for all platforms
Jeden sGTM kontejner — všechny integrace na jednom místě.
Frequently asked questions
Does it work with Shopify Plus? +
Yes, DataNostro works with all Shopify plans including Shopify Plus. The implementation is via GTM, which Shopify supports natively.
Do I have to install an app in Shopify? +
No. Server-side tracking is set up via Google Tag Manager, which is natively supported in Shopify. No extra app is needed.
How do you handle checkout tracking? +
Shopify checkout events (begin_checkout, purchase) are sent via the GTM data layer or Shopify Customer Events, which sGTM then processes server-side.
Get more accurate Shopify data
Server-side tracking for Shopify stores. Setup in 10 minutes.