Google Ads

Server-side Google Ads conversions for better Smart Bidding

Send Google Ads conversions through the server — more accurate data for Smart Bidding, Enhanced Conversions, and a better ROAS.

Try it free Contact us

Why server-side Google Ads?

Google Ads Smart Bidding (Target ROAS, Target CPA, Maximize Conversions) is only as good as your conversion data. If you lose 20-30% of conversions to ad-blockers and cookie restrictions, Smart Bidding optimizes on incomplete data.

Enhanced Conversions

Server-side tracking lets you send Enhanced Conversions (hashed email, phone, address) straight from the server. Google matches them with logged-in users for more accurate attribution.

Consent Mode v2

DataNostro fully supports Google Consent Mode v2 — both advanced and basic mode. Data is modeled even for users who didn't grant consent.

Detailed guide How to set up Google Ads server-side — step by step

WHY GOOGLE ADS

Proč Google Ads přes DataNostro?

🎯

More accurate Smart Bidding

More conversion data = better algorithm decisions. Typically a 10-25% ROAS improvement.

🔐

Enhanced Conversions

Server-side Enhanced Conversions for more accurate matching and attribution.

✅

Consent Mode v2

Full Consent Mode v2 support — basic and advanced mode for conversion modeling.

🔗

Click ID Restorer

Automatic restoration of the gclid parameter — no lost attribution.

📊

Offline Conversions

Connect CRM data with server-side tracking for offline conversions.

⚡

No GCP costs

No servers of your own, no Google Cloud billing. Everything managed.

DALŠÍ PLATFORMY

Server-side tracking for all platforms

Jeden sGTM kontejner — všechny integrace na jednom místě.

Awin server-side tracking Google Analytics 4 server-side tracking Klaviyo server-side tracking Meta CAPI server-side tracking Microsoft Ads server-side tracking Pinterest server-side tracking Seznam Sklik server-side tracking Shopify server-side tracking TikTok server-side tracking WooCommerce server-side tracking

Všechny platformy

FAQ

Frequently asked questions

How does it improve Smart Bidding? +

Smart Bidding needs accurate conversion data. If you lose 20-30% of conversions to ad-blockers, the algorithm optimizes on incomplete data. Server-side tracking eliminates these losses.

What are Enhanced Conversions? +

Enhanced Conversions send hashed user data (email, phone) to Google Ads, which matches them with logged-in Google users. It improves attribution by 5-15%.

Do I need Consent Mode v2? +

Since March 2024 Google requires Consent Mode v2 for remarketing in the EEA. DataNostro fully supports it in both basic and advanced mode.

Improve Smart Bidding with more accurate data

Server-side Google Ads conversions in 5 minutes. Enhanced Conversions + Consent Mode v2.

Try it free