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Google Ads — Conversion Tracking setup

Server-side conversion upload to Google Ads via Customer ID + conversion action.

10 min Read Středně pokročilý Updated 5.6.2026

1. Get the IDs

In Google Ads: Tools → Conversions → New conversion action → Import → API.

  • Customer ID: top-right corner, format XXX-XXX-XXXX (enter it without dashes).
  • Conversion ID and Conversion Label: from the created conversion action page.
  • OAuth token: generate it via the Google OAuth Playground with the scope https://www.googleapis.com/auth/adwords.

2. Fill it in in DataNostro

Dashboard → Platforms → Google Ads — fill in all 4 fields.

3. Test it

After a test event, the conversion appears in Google Ads within 3 hours (not in real time). For quick debugging use Tools → Conversions → click "Diagnostics".

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