HubSpot CRM setup

1. Private App Token

In HubSpot → Settings → Integrations → Private Apps → Create. Scopes:

• crm.objects.contacts.read
• crm.objects.contacts.write

Token format: pat-na1-xxxxxxxx

2. Fill it in in DataNostro

Dashboard → Platforms → HubSpot CRM.

3. What gets stored

The contact is matched by email. If it exists, we update the datanostro_last_event property + the lifecycle stage based on event_name. If it doesn't exist, we create a new contact.