Why server-side tracking for WooCommerce?
WooCommerce on WordPress is the most widespread e-commerce platform. Server-side tracking ensures the conversion data from your store is complete and accurate.
Implementation
Setting up server-side tracking for WooCommerce is easy — all you need is a GTM plugin (e.g. GTM4WP) and a connection to your server-side GTM container in DataNostro.
Supported events
- view_item — product view
- add_to_cart — adding to cart
- begin_checkout — starting an order
- purchase — completing a purchase with revenue and product data
- view_item_list — viewing a category/product list
Proč WooCommerce přes DataNostro?
E-commerce tracking
The complete WooCommerce e-commerce funnel including product-level data.
GTM4WP compatible
Full compatibility with the most popular GTM plugin for WordPress.
Multi-platform
GA4, Meta CAPI, Google Ads, TikTok — all through a single sGTM container.
Easy install
WordPress plugin + GTM = done in 10 minutes.
Server-side tracking for all platforms
Jeden sGTM kontejner — všechny integrace na jednom místě.
Frequently asked questions
Which GTM plugin do you recommend? +
We recommend GTM4WP by Thomas Geiger — it's free, supports the WooCommerce data layer and e-commerce events. Alternatively GTM Kit.
Does it work with custom WordPress themes? +
Yes. Server-side tracking works via the GTM data layer, which is independent of the WordPress theme. You just need the GTM plugin.
Improve tracking on your WooCommerce store
Server-side tracking for WooCommerce in 10 minutes.