Why server-side GA4?
Classic client-side GA4 tracking suffers from several problems: ad-blockers block up to 30% of requests, ITP/ETP in Safari/Firefox shorten the cookie lifetime to 7 days, and bot traffic distorts the data.
Server-side GA4 solves these problems — events are sent through your own domain (first-party), cookies have their full lifetime, and bots are filtered before they're sent to GA4.
How does it work with DataNostro?
- Create a container — in 2 minutes in the DataNostro dashboard
- Set up DNS — a CNAME record to your subdomain (e.g. track.yourdomain.cz)
- Connect GTM — point the Web GTM container at your sGTM endpoint
- Done — GA4 events flow through server-side, the data is more accurate
What else do you get?
- +15-30% more data — events from ad-blockers and ITP browsers
- First-party cookies — full cookie lifetime (up to 2 years)
- Bot filtering — automatic bot detection and filtering
- GEO enrichment — adds country/region/city to every event
- PII anonymization — GDPR-compliant data processing
Proč Google Analytics 4 přes DataNostro?
More accurate data
Up to 30% more data by bypassing ad-blockers and ITP limits in Safari/Firefox.
First-party cookies
Server-side cookies with full lifetime — no 7-day ITP limit.
Bot Detection
Automatic bot-traffic filtering — cleaner data for better decisions.
GEO Enrichment
Automatically adds geographic data (country, region, city) to every event.
GDPR Compliance
30+ settings for PII anonymization — full GDPR compliance.
No GCP
No infrastructure of your own to manage — DataNostro handles everything.
Server-side tracking for all platforms
Jeden sGTM kontejner — všechny integrace na jednom místě.
Frequently asked questions
How much extra data will I get? +
Typically 15-30% more data by bypassing ad-blockers and eliminating ITP/ETP limits. The exact number depends on your share of Safari/Firefox users and ad-blocker usage.
Do I have to change my GTM tags? +
No. Your existing GA4 tags in GTM work unchanged. You just point the Web GTM container at your sGTM endpoint.
Is it GDPR compliant? +
Yes. DataNostro runs on servers in the EU (Hetzner, Germany) and offers 30+ settings for PII anonymization. Data never leaves the EU.
Do I need my own GCP? +
No. DataNostro fully replaces GCP — no servers of your own, no billing, no maintenance. Everything is managed.
Start collecting more accurate GA4 data today
Setup takes 5 minutes. No commitment, no credit card.