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PLATFORM CONNECTORS

Meta CAPI (Facebook Conversions API) setup

Server-side push to Meta Pixel + CAPI with deduplication via event_id.

10 min Read Středně pokročilý Updated 5.6.2026

1. Get the credentials

In the Meta Events Manager:

  1. Select your Pixel
  2. Settings → Conversions API → Generate Access Token (System User)
  3. Copy the Pixel ID and the access token

2. Fill it in in DataNostro

Dashboard → Platforms → Meta CAPI:

  • Pixel ID: numeric
  • Access Token: long-lived (System User)
  • Test Event Code (optional): for testing without affecting production attribution

3. Test it

Send a test event with the test_event_code filled in. In the Events Manager → Test Events it should appear within 60 seconds with the source Server.

Deduplication

DataNostro automatically generates an event_id and sends it from both the Pixel and CAPI. Meta uses it to recognize that it's the same conversion. Watch the Match Quality Score in the Events Manager — aim for ≥ 7.

More in the Academy: Meta CAPI without duplicate conversions.

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