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PLATFORM CONNECTORS

Microsoft Ads (Bing) UET setup

Server-side UET tag for Bing Ads.

10 min Read Středně pokročilý Updated 5.6.2026

1. UET Tag ID

In Microsoft Advertising → Tools → Conversion Tracking → UET tags. The UET Tag ID is 8-9 numeric characters (without "uet_").

2. Fill it in in DataNostro

Dashboard → Platforms → Microsoft Ads — UET Tag ID. Server-side mode uses the Microsoft Bingbat protocol; no access token is needed.

3. Test it

The UET Tag Helper extension in Edge can debug named events. Server-side events appear in the Conversions report → Tag activity within 4 hours.

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