What is the Anonymizer?
The Anonymizer is an add-on with 30+ granular settings for server-side anonymization of personal data in compliance with GDPR. It lets you precisely control which data is anonymized, removed, or kept.
Why use the Anonymizer?
- GDPR compliance: Automatic anonymization of IP addresses, CID, User ID, etc.
- Flexibility: 30+ settings — anonymize only what you need.
- Without data loss: Anonymization preserves the analytical value of the data.
- Audit trail: All anonymizations are logged.
How to activate
- Go to Dashboard → Add-ons
- Turn on the "Anonymizer" toggle
- Configure 4 anonymization categories:
Anonymization categories
1. Core Anonymization (6 fields)
- IP Address:
anonymize(192.168.1.0),anonymize_strictly(0.0.0.0),remove - Client ID:
monthly(resets every month),anonymize_strictly(hash),remove - User ID:
anonymize(hash),remove - Session ID:
anonymize,remove - Query Params:
remove_sensitive(utm_*, fbclid, gclid) - Referrer:
anonymize_domain(e.g. facebook.com → social),remove
2. System Anonymization (6 fields)
- User Agent:
anonymize(strips browser versions),remove - Country:
anonymize_to_continent(CZ → Europe) - Browser Plugins:
remove - Screen Resolution:
anonymize_to_range(1920x1080 → 1920x1200) - Screen Colors:
remove - Language:
anonymize_to_primary(cs-CZ → cs)
3. User Agent Client Hints (8 fields)
uap— Platform (Windows, macOS, Linux)uapv— Platform versionuam— Mobile flaguab— Browser branduabv— Browser versionuafvl— Full version listuaw— WoW64 flaguaarch— Architecture
4. Ads Campaign Params (10 fields)
utm_source,utm_medium,utm_campaignutm_term,utm_content,utm_idfbclid(Facebook Click ID)gclid(Google Click ID)ttclid(TikTok Click ID)msclkid(Microsoft Click ID)
✅ Recommended settings for GDPR:
- IP:
anonymize(oranonymize_strictlyfor Germany/AT) - Client ID:
monthly - User ID:
anonymize - Referrer:
anonymize_domain - User Agent:
anonymize - Campaign parameters: keep (needed for attribution)