Add-ons
Advanced extensions for optimizing server-side tracking — anonymization, bot detection, Click ID restoration, GEO enrichment, and more.
Ad Blocker Info — Ad-blocker detection
Adds a header indicating whether a visitor uses an ad-blocker. Useful for reporting and A/B testing.
Anonymizer — Granular GDPR anonymization
30+ settings for GDPR-compliant anonymization: IP, Client ID, User ID, Session ID, Referrer, User Agent, campaign parameters, and more.
Bot Detection — Detecting and blocking bots
Raise data quality by 15-20% by filtering bot traffic. Detection based on User Agent, IP reputation, and behavioral patterns.
Click ID Restorer — Server-side Click ID restoration
Preserve campaign attribution even through iOS tracking prevention. Automatic restoration of Click IDs (gclid, fbclid, ttclid) server-side.
Cookie Keeper — Cookie backup to localStorage
Eliminate tracking data loss due to ITP/ETP in Safari and Firefox. Automatic cookie backup to localStorage with restore.
Custom Loader — Anti-adblock GTM loader
Load the gtm.js script from your own domain, raise the cookie match rate by 30%+, and eliminate ad-blocker blocking.
File Proxy — Proxy external files through your domain
Serve external files (fonts, scripts) through your first-party domain to bypass blocking.
GEO Headers — MaxMind IP enrichment
Automatically enrich requests with geographic data: Country, Region, City from the MaxMind GeoIP2 database.
Multi Domains — Sharing an sGTM container across domains
Use one sGTM container for multiple domains. Ideal for multibrand stores and holding structures.
Open Container for Bots — Let crawlers index GTM
Allow search bots (Googlebot, Bingbot) access to gtm.js for indexing the GTM container.
POAS Data Feed — Profit-on-Ad-Spend bidding
Send profit instead of revenue to Meta CAPI, Google Ads, TikTok, and Sklik. Bidding on profit, lookup from a CSV / Heureka feed / DataNostro Store. CRM destinations stay on revenue.
Preview Header — GTM Server-side Preview mode
Adds an X-Gtm-Server-Preview header for debugging the server-side GTM container in Preview mode.
UA Info — User Agent parsing
Adds headers with parsed User Agent data: Browser, OS, Device Type, Brand for easier segmentation.
User ID — Cross-device user identification
Adds a User ID header for cross-device tracking and linking web/app users.