⏱️ Setup time: ~20 minutes | Level: Intermediate | Specific to the CZ market
Why server-side tracking for Seznam?
Czech stores typically invest 30-50% of their budget in Seznam (Sklik, Zboží.cz). But client-side tracking loses up to 35% of conversions to ad-blockers and ITP. A server-side approach eliminates this gap.
What you get:
- ✓ Complete conversion data for the Sklik algorithms
- ✓ Accurate measurement of Zboží.cz retargeting
- ✓ Resistance to ad-blockers
- ✓ Extending cookie lifetime from 7 days to 2 years
Step 1: Sklik conversion code
- In your Sklik account, go to Tools → Conversions
- Copy the conversion ID and label
- In the sGTM container, use a custom HTTP request tag to send the conversion
Step 2: Zboží.cz retargeting
For Zboží.cz retargeting, forward product data (item_id, price, category) via sGTM to the Zboží.cz endpoint.
Step 3: Verification
- ✓ You see new conversions in Sklik → Conversions
- ✓ Zboží.cz retargeting works (check it in the Zboží.cz admin)
- ✓ sGTM Preview Mode shows outbound requests to the Seznam API