___INFO___

{
  "type": "TAG",
  "id": "cvt_temp_public_id",
  "version": 1,
  "securityGroups": [],
  "displayName": "DataNostro — Google Ads Enhanced Conversions",
  "description": "Sends user-provided data (email, phone, address) to Google Ads via Enhanced Conversions API. Improves match rate ~30% over click-only attribution.",
  "containerContexts": ["SERVER"]
}


___TEMPLATE_PARAMETERS___

[
  {"type": "TEXT","name": "conversion_id","displayName": "Conversion ID","simpleValueType": true,"valueValidators": [{"type":"NON_EMPTY"}]},
  {"type": "TEXT","name": "conversion_label","displayName": "Conversion Label","simpleValueType": true,"valueValidators": [{"type":"NON_EMPTY"}]}
]


___SANDBOXED_JS_FOR_SERVER___

const sendHttpRequest = require("sendHttpRequest");
const getEventData = require("getEventData");
const sha256Sync = require("sha256Sync");

const url = "https://www.googleadservices.com/pagead/conversion/" + data.conversion_id +
            "/?label=" + data.conversion_label +
            "&value=" + (getEventData("value") || 0);

const body = {
  user_identifiers: [
    {hashed_email: sha256Sync((getEventData("user_data.email_address") || "").toLowerCase().trim(), {outputEncoding: "hex"})}
  ]
};

sendHttpRequest(url, {method: "POST", headers: {"Content-Type": "application/json"}}, JSON.stringify(body));
data.gtmOnSuccess();


___SERVER_PERMISSIONS___

[
  {"instance": {"key": {"publicId": "send_http"}, "param": [{"key": "allowedUrls","value": {"type": 1,"string": "specific"}},{"key": "urls","value": {"type": 2,"listItem": [{"type": 1,"string": "https://www.googleadservices.com/*"}]}}]}}
]


___TESTS___

scenarios: []


___NOTES___

Pair with the Google Ads Conversion Label and Customer ID from Ads UI.